As an editor, I get a crapload of email. I ignore or delete 80% of it; 15% is actually relevant to my job; and there’s the other 5% which is worst than junk mail because the subject line is so compelling I actually take time to read the email only to find out it ‘s complete garbage. Take this subject line, for example:
I will admit, it initially piqued my interest, so I started reading the email.
I mean, maybe it’s just me, but this is the opposite of inspiring. I don’t feel all warm and fuzzy and compelled to write about this line of handbags. I actually feel a little depressed. And repulsed that someone would try to use such a grave tragedy to sell their product.
So to all your aspiring PR moguls out there, let this be a lesson. Date rape + death does not make for a very good PR pitch. It might just be the worst PR email I’ve ever received.