Wow, they really have a way with words. Proactiv’s ad strategy is so cruel, but do you think it could be effective?
Most acne occurs during the teenage years, and teenage girls are the most sensitive about their relationship status. If you are/were a teenage girl, would you buy Proactiv to solve your problems? Or would you boycott this company because of the advertisement?
This ad is actually an older one from the late 90’s and it obviously worked. Proactiv doesn’t even need salespeople — they have vending machines.
All I have to say is, “Ouch!”