The presidential debate Tuesday night was a little heated to say the least. What really got the social media world going, though, was Romney’s offhanded “binder full of women” comment which led to a social media phenomenon. This remark (a response to the question about equality in the workplace) became an instant source for the deluge of memes to come in the Twitter and Tumblr worlds.
In case you missed it and have no idea what all this craziness is about, I’ll give you a little recap. President Obama was asked the question, “In what new ways do you intend to rectify the inequalities in the workplace, specifically regarding females making only 72 percent of what their male counterparts earn?”
After Obama’s response, which no one remembers, Romney took a swing at it and his answer included this: “I went to a number of women’s groups and said, ‘Can you help us find folks,’ and they brought us whole binders full of women.”
There you have it–binders full of women. And that’s when the parodies started flooding in. Those binders full of women brought social media users hours (and counting) full of jokes and laughs. During the debate, the Tumblr “Binders Full of Women” began to go viral. It’s pretty hilarious, as they are still updating it. It contains memes of plays on words and Romney with, what else, but binders full of women. Of course, McKayla wasn’t impressed.
Beyonce weighed in, though:
There’s also a Twitter accounts! The handle @RomneysBinder over 33,000 followers and over 1,000 tweets (in less than 12 hours? What?!). What’s even more surprising is that the account had over 12,000 before the debate even ended– social media jackpot. And of course, there are tons of Facebook pages and one has almost 136,000 likes.
And we thought the Big Bird thing was big.