Towards the end of 2014 the worlds largest burger-joint, McDonald’s Corp., reported its worst U.S. sales decline in almost a decade. For U.S. restaurants open at least a year sales fell nearly 5% in December. Now, only a few months into 2015 and the super sized burger chain has continued to show a steady decline in sales. This February, it was reported U.S. store sales dropped 4% and nearly 2% worldwide.
The famed Clown & crews’ is struggling to compete with tofu-stuffed burritos and new-artisanal menu items from rival burger chain Wendy’s, yet some loyal fans of the 2 All-Beef patties-special sauce-lettuce-cheese-pickels-onions-on-a-seaseme-seed-bun are still flocking to the stores.
However, this time around customer are saving their food for later, years later. This past February two guys named Ed & Dean decided to save a leftover cheeseburger for 20 years!
Some research shows this could be another factor as to why McDonald’s sales are steadily falling. Customers, like this guy, are buying their favorite dollar menu items and burying them for a snack 20 years later. Why would you buy more cheeseburgers knowing you had hundreds squirrelled away? After all, winter isn’t coming.
To combat customers burying time capsules of snacks, McDonald’s is creating new menu items that actually decompose. Shamrock shake with Kale anyone? But hey, if anyone orders a 20-piece nuggets be sure to tweet @gregeezy, he’s got all the sauce for the next 20 years.